Italy has a long history of assembling extraordinary automobiles. Lamborghini and Ferrari are two companies that come to mind when discussing great Italian automakers. Ferrari was founded in 1929 by Enzo Ferrari and the company has maintained a firm grasp over the Italian racing industry since then. Lamborghini was founded in 1963 by Ferruccio Lamborghini. Ferruccio created his company to directly compete with Ferrari's racing division.
Enzo Ferrari's first cars were assembled for racing in 1929 for Scuderia Ferrari. In fact, Ferrari never planned to release street legal automobiles. His first street legal automobiles were released in 1947 to help fund his companies racing division.
In 1963, Enzo thought about selling his company to Ford Motors but backed out in the final moments before a deal could be struck. With Ferrari backing out in the last minute, Ford was forced to pay millions of dollars in audit costs that were conducted over Ferrari's finances. This caused Ford's CEO, Henry Ford II, to build the Ford GT40 which ended up beating Ferrari in a head to head race four straight years from 1966-1969.
Ferruccio Lamborghini was able to start production on his first cars in the mid-1960s. People quickly noticed that Lamborghini was producing a car that had power and refinement comparable to that of Ferrari's. The sixties were very profitable decade for Lamborghini but the seventies were not so friendly.
After declaring bankruptcy and changing of ownership three times, Chrysler purchased the company in 1987. Chrysler failed to make the company profitable and once again the auto company went through a series of sales before it landed with Audi in 1998.
Audi was able to bring the profit margins up and the company experienced great growth until the recession hit in 2008. With less than 3,000 cars assembled each year, the car is very desirable for any wealthy car lover. Lamborghini is still assembled in the town of Sant'Agata Bolognese today.